
Monday, June 25, 2007
32 Lives Saved!

It all started when sales employee, Annie Derry, dropped a note in the suggestion box encouraging a blood drive. The Management Team agreed it was a great idea and contacted the Blood Bank to set a date. On May 30th the Blood Bank bus pulled into the Beneva Flowers parking lot and began taking donations.
For our first Blood drive we focused on a small advertising campaign, which still resulted in many community members giving blood. Each donor received coupons to local restaurants from the Blood Bank and a carnation with a Lucky Stems™ tag from Beneva Flowers. Several donors won prizes from local business when they logged on to http://www.beneva.com/ to check the number on their Lucky Stems™ tags.
The staff here really enjoyed the event and were eager to know how much their efforts had helped the Blood Bank. Needless to say, the employees were blown away to hear the real numbers and how their interest and participation were able to help their communities. Immediately, everyone was asking when they could schedule another Blood Drive.
We have set two dates with the Blood Bank, August 29th and October 31st. Beneva's Marketing Department has already begun working on creative ways to reward community members for donating. You may see free giveaways for Labor Day donors or maybe even costumed contributors on Halloween donating and receiving a free floral arrangement!
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